Sam Whitelock - Massey Ferguson Ambassador

Sam Whitelock - Massey Ferguson Ambassador

Massey Ferguson is proud to announce Rugby Union icon Sam Whitelock as our ambassador for New Zealand.

The formidable lock, All Black and current captain of the Canterbury Crusaders, shares the same values and passion for agriculture as Massey Ferguson and will be the face of the 2019 advertising campaign. “We’re delighted to be partnering with Sam who is a bona fide champion on the field with an impressive track record and he is just as highly regarded off the playing field as someone who has a strong interest in farming and the rural community in general” says Peter Scott, Manager for AGCO NZ.

Last year Whitelock led the Crusaders to back to back titles in the highly competitive Super Rugby. On the world stage, Sam has played over 100 tests for the All Blacks since his debut in 2010 and is the youngest New Zealander in history to reach 100 tests and has captained the national side in five of his appearances. He holds the record as the fastest player ever to reach 100 international appearances and was a key member of 2011 and 2015 Rugby World Cup-winning teams. In addition to those impressive lists of achievements, Whitelock was crowned New Zealand Rugby Player of the Year in 2017.

A third generation dairy farmer from the Manawatu region, Whitelock is no stranger to the land with farming is in his blood. It’s this connection Whitelock has with the land and his lead-by-example mentality that makes him a perfect ambassador for Massey Ferguson. Hard work and reliability is something that Whitelock and Massey Ferguson have in common and there is never any doubt that both are one hundred percent committed to the tasks ahead of them.

Whitelock is exactly what you look for in a leader, honest and always gives his all. It’s this and his commitment to others and the community around him that makes Whitelock an exemplary individual. In particular his involvement with Farm Strong, a not-for-profit organisation focused on providing farmers with the skills and resources needed to live well and keep well. “We find Sam’s work with Farm Strong particularly admirable” explains Scott, “at Massey Ferguson and at AGCO more broadly, we believe strongly in integrity, respect, and team-spirit and this is something we see Sam display both on and off the field”.

Whitelock through his role as brand ambassador for Massey Ferguson will feature in media campaigns as well as promotional events throughout the year. “We are thrilled for the Kiwi farming community to have an opportunity to connect with one of our national icons through a shared love of the land and we are very excited to welcome Sam to the Massey Ferguson family” says Scott.