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MF IDEAL wins Platinum A’Design Award 2019

Agriculture, Horticulture and Fisheries Platinum Winner

The Massey Ferguson IDEAL continues winning streak, taking out international design award.

The IDEAL combine harvester was awarded with the Platinum A’Design Award. The international jury recognized the IDEAL’s outstanding design quality, honouring it as the Agriculture, Horticulture and Fisheries Design Category 2019 winner.

The A’Design Award is the biggest international design competition worldwide with 98 design categories in areas such as architecture, vehicle design and agriculture. The jury consists of internationally renowned press members, designers, scholars and experienced entrepreneurs, awarding prizes in platinum, gold, silver, bronze and iron in various categories. The competition is open for entries every year.

In 2019 the IDEAL combine design was a standout amongst its competitors. The development of IDEAL was a global effort with different regions working together to meet different customer’s needs and requirements in various harvesting conditions. Aiming for a design that excelled in all areas, the IDEAL was created from a blank canvas, passing through intensive testing in different regions and continents. The IDEAL is a pioneering product, providing innovation, quality, automation and growth to farmers.

 “We are proud of the IDEAL combine and the development that AGCO teams across the world, including here in Australia, undertook in designing and testing such an innovative and advanced combine. This Platinum A’Design Award, following the IDEAL’s 2017 Machine of the Year Award at Agritechnica, and its 2018  ‘Red Dot Design: Best of the Best award, is yet another testament to AGCO’s commitment to developing the next generation of Massey Ferguson combine.” Says Fergal Meehan, AGCO Director of Marketing ANZ.